Nike White Hot 2.0 - Air Jordan 1

Teaming up with Buck, I developed and produced Nike Air Jordan 1 sequence for the Nike White Hot 2.0 series

 

Buck: For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

 
 
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NWH_AJ1_SH100_v003.jpg
NWH_AJ1_SH130_v004.jpg
NWH_AJ1_SH120_v004_i1_0000.jpg
NWH_AJ1_SH140_v009_1.jpg
NWH_AJ1_SH140_v009_2.jpg
NWH_AJ1_SH140_v009_3.jpg
NWH_AJ1_SH140_v009_4.jpg

Some of my design and animation R&D work bellow

AJ1_F05.jpg
AJ1_005.jpg
AJ1_007.jpg
AJ1_Ball_separate_0001.gif
AJ1_test_002.gif
Ball_designs.gif
NWH_AJ1_Ball_v006.jpg
NWH_AJ1_SH140_end_001.jpg
shoe_smack.gif

Full project film by Buck bellow.