TAXI asked us to help them redefine the iconic Canadian brand, and we were pumped to craft an exciting new direction over the course of this year-long campaign.

The legendary Canadian Tire wanted something unexpected. Ambitious creative for a legacy brick-and-mortar. When someone tells us “you can’t make windshield wiper fluid exciting,” we laugh.  

Inflator

Leaning heavily on repetition and pattern, but with unexpected visual surprises — this one pops.

Lights

We really lit up this holiday spot for voice and app controlled lighting systems.